Corporate Membership Email Marketing Strategy

Corporate Membership Email Marketing Strategy

As a fitness club, your customer profile is mixed with only one thing in common – the desire to stay fit! Most of your customers have rousing schedules and long working hours. Your fitness club offers them a way to unwind at the end of the day while doing something healthy for their clan.
Individual organ memberships help spread the word about your fitness club and increase
daily footfalls. However, it is the annual corporate memberships that hold the key to wealthy profits. Not only does this give you access to lump sum funds, it also ensures a steady flow of clientele through the year. Your ancillary fitness lines and sports goods business is also beginning to find a few takers amongst your patrons and affords handsome retailer margins for you.
Who is your customer?
While flyers or adverts will help create awareness for your fitness club, it is the corporate deal that you should be busy negotiating. Target corporate aid in the immediate venue of your club and speak pronto to the office HR personnel, pitching your business as the key to health in today’s fast paced life.
What is the best thing you can do for that customer?
Make fitness a fun and affordable activity that they can the eye forward to at the end of each work day. Contribute a earmarked degree that makes it easy for them to convert from weekly to annual memberships and take advantage of the many equivalent aggrandized services offered to long term customers.
How are you bit to do it?
You want to convert organ memberships to annual memberships, so as to pop up your turnover, while providing an supplementary user experience for your long term customers. Create a database ( The Fitness Circle ) of existing almanac clients. Send them an email inviting them to upgrade to annual membership. Contact corporate help nearby your fitness club by doing email marketing to the HR department of offices in the area inviting them to intermix the Fitness Circle.
As a privileged Fitness Circle member they qualify for a gala discount on the annual membership and membership renewals. Offer an early bird prize for the first 50 people who register, which can be low - charge fitness products item. Fitness Circle members also benefit from an else market price experience which could enter interactive events relating quarterly inter - company fitness competitions, where each member’s patience accrues points towards the corporate roll. You could also create earmarked Fitness Circle workout programs that acquiesce for interaction between the single men and women who work out at your fitness club. Consider
introducing a coffee dispensing machine to increase the time worn-out by members within the fitness club. For an even more too many user experience, hitch on - up with a native catering company to create the Fitness & Foodies Faction where the lunch time workout comes hand in hand with a certain diet virtue - packed lunch!
Don ' t forget to state Thank You
Every member that registers gets a thank you email and an automatic hall into the annals Fitness Clique draw. New members are also rose-colored to fill in a ten debate search that
will help you customize your service to their needs. Draw winners will receive a gift voucher redeemable at the time of membership renewal.
Questions could accommodate:
Special services they would be ready to pay a premium for when they visit the club. Top considerations while purchasing fitness organisation ( price, durability, quality, comfort, style, etc. Paraphrase requests for friends who might be biased in a fitness program. Instrument spare you can imagine of when to communicate with your members.
Becoming the “expert”
Newsletters are also used to root you as the “expert” in fitness related matters. This could append tips on nutrition, the benefits of yoga etc. Exclusive offers can be sent out at specific intervals during the year – the content aims to touchy sell your products and services – e. g.: you might start an after workout form service or set up a sauna facility within your club premises. Offers can also help you pick up business during slow months. Create Set and forget emails for dates that are specific to a customer E. g. they could be a birthday or the date the members of the Fitness Circle from a specific office signed up. Consider creating reminders 5 days and 1 day before key dates e. g.: employee day, world health day, etc.
How do you measure success?
6 record surveys of the Fitness Circle members are conducted to measure key criteria – price, quality of service, variety of offerings, etc. Every ended survey gets a reward – discount voucher redeemable against items purchased at the club’s fitness shop. Build the mail out – inquiry to cement the Fitness Circle should be sent out to your target market at regular intervals.